List of brand
- Rank 1. Samsung
- Rank 2. Apple
- Rank 3. Xiaomi
- Rank 4. Oppo
- Rank 5. Vivo
- Rank 6. Realme
- Rank 7. Motorola Mobility (Lenovo)
- Rank 8. Huawei
- Rank 9. Transsion (Tecno)
- Rank 10. Honor
1. Samsung – Securing the top rank
Samsung, headquartered in Samsung Town, is a South Korean company and a subsidiary of the Samsung Group. It holds the top position in the global smartphone industry and is renowned for its continuous efforts in enhancing product capabilities through extensive research and development. Samsung has expanded its product range from mid-range to high-end smartphones, catering to diverse market segments.
The Samsung Galaxy smartphone range is particularly popular and well-known. The flagship line, called the Galaxy series, offers a variety of models that cater to different budgets and user requirements. The latest Galaxy models boast advanced features such as 5G connectivity, high-resolution displays, and multi-camera setups. These smartphones operate on the Android operating system.
Apart from its flagship smartphones, Samsung also manufactures mid-range and budget-friendly devices under the Galaxy A and Galaxy M series. These models provide a more affordable option while still delivering solid performance and features. Samsung has also made significant strides in innovation, with notable achievements like the introduction of the industry’s first foldable smartphone, the Galaxy Fold.
Samsung holds the top rank in the list of the top mobile phone brands in 2023. It has shipped approximately 260 million units and commands a market share of around 21%.
2. Apple
Apple, a prominent technology company headquartered in Cupertino, California, holds the second position in the list of top mobile phone brands in 2023. Known for its innovative and premium devices, Apple has garnered a strong reputation in the smartphone industry.
Apple’s flagship product line is the iPhone, which encompasses a range of models offering cutting-edge technology and seamless integration with Apple’s ecosystem. iPhones are highly regarded for their sleek design, powerful performance, and user-friendly interface. The latest iPhone models boast advanced features like high-resolution displays, powerful processors, and top-notch camera systems.
In addition to hardware, Apple’s iPhones run on its proprietary operating system, iOS, providing a seamless and secure user experience. The company ensures regular software updates and a vast selection of apps through the App Store, contributing to the overall user satisfaction.
Apple’s commitment to quality and customer experience has cultivated a dedicated and loyal user base. The company’s emphasis on privacy and data security further enhances its reputation among consumers.
With its consistent focus on innovation, user experience, and premium offerings, Apple has solidified its position as a leading mobile phone brand, capturing a significant market share in the industry.
3. Xiaomi
Xiaomi, a rapidly growing global smartphone company, has secured the third position among the top mobile phone brands in 2023. Established in 2010 by Lei Jun, Xiaomi has made significant strides in the smartphone industry, manufacturing smartphones, mobile apps, and laptops.
Since its inception, Xiaomi has experienced remarkable success and has emerged as the eighth largest smartphone manufacturer worldwide. The Redmi and Mi series are Xiaomi’s flagship brands, which have gained immense popularity among consumers. Xiaomi’s focus on continuous technological innovation has contributed to the creation of a strong brand value.
With extensive advertising and marketing strategies, particularly in India and China, Xiaomi has been able to capture significant market share and boost its smartphone sales. The company’s commitment to delivering high-quality products at competitive prices has resonated with consumers, propelling its growth and establishing its presence in markets such as India, China, Brazil, Singapore, Turkey, and many others.
Xiaomi’s offerings, such as the Mi MIX 2S and the MIUI 9 operating system, demonstrate the company’s dedication to providing advanced features and customizable options to its users. The company has shipped approximately 90 million smartphones in 2017, solidifying its position among the top 10 smartphone companies globally and earning the nickname “Apple of China.”
With a market share of 15.5% in 2017, Xiaomi continues to compete fiercely with other global mobile brands. Its commitment to innovation, aggressive market presence, and expanding product portfolio have contributed to its consistent growth and success in the industry.
4. Oppo
Oppo, a prominent mobile phone brand based in China, has made a significant impact in the global market as one of the leading new companies under the ownership of BBK Electronics.
Established in 2011 and headquartered in China, Oppo has gained a strong foothold in the mobile device and accessories industry with its diverse range of smartphones. From catering to the entry-level segment to targeting affluent customer segments, Oppo offers a wide array of smartphones to meet various consumer needs. Notable phone models from Oppo include Find 5, Find 7, N1, N3, and the A77 model, which was introduced in 2017.
Despite entering the smartphone market relatively late, Oppo has managed to establish a strong brand presence globally. This achievement can be attributed to their aggressive marketing and branding strategies, coupled with a commitment to delivering high-quality products. Oppo’s dedication to product excellence has resonated with consumers and contributed to its rise among the top mobile brands worldwide.
In 2017, Oppo gained significant credibility and visibility by becoming the official sponsor of the Indian cricket team. Additionally, the brand engaged with Bollywood celebrities, further enhancing its reputation and market reach. With a robust distribution network encompassing over 200,000 retailers, Oppo has successfully expanded its presence within India, a crucial market for the brand.
As the fourth-ranked mobile brand globally, Oppo has shipped approximately 118 million units, capturing a market share of around 10%. Its consistent growth and success can be attributed to its strategic partnerships, strong branding efforts, quality products, and extensive distribution network.
5. Vivo
Vivo, a China-based brand owned by BBK Electronics, specializes in manufacturing smartphones, smartphone accessories, software, and online services.
Established in 2009, Vivo has rapidly emerged as the fastest growing smartphone company globally, boasting a strong international presence and an extensive range of mobile devices. The brand has recently introduced the Funtouch software, an Android-based operating system. Within a short period, Vivo climbed the ranks to become one of the top mobile phone brands, capturing a worldwide market share of 10.7% in the first half of 2017.
Vivo offers a range of premium smartphones under its X series, middle-priced phones in the V series, and budget-friendly options in the Y series. In 2018, Vivo made headlines with the exclusive release of the X20 UD, the world’s first smartphone featuring a fingerprint scanner utilizing “ClearID” technology. Celebrity endorsements and sponsorships have played a pivotal role in boosting Vivo’s brand value.
Notably, Vivo recently launched the V9 series, which bears similarities to Apple’s iPhone X. As the first Android company to introduce smartphones with a notch display, Vivo has garnered attention and market share. The notch design provides a full view display with a notch on top. Ranked fifth among the top mobile brands globally, Vivo has shipped approximately 99 million units, capturing a market share of around 8%.
6. Realme
Realme, a brand owned by BBK Electronics, which also owns Vivo and Oppo, initially started as a sub-brand of Oppo. However, since 2018, Realme has established itself as an independent brand and has rapidly expanded its portfolio to include more than 20 different products. In addition to smartphones, Realme offers a range of other electronic devices such as TVs, headphones, and smartwatches.
Realme has emerged as a leading mobile brand in India, gaining significant popularity and market share. It shares a sibling relationship with Vivo and Oppo, all being part of the BBK brand. In the list of top mobile brands for 2023, Realme holds the sixth position.
With an impressive shipment of approximately 36 million units, Realme has secured a market share of around 3%. Its commitment to providing innovative and feature-rich smartphones has contributed to its success in the competitive mobile industry.
7. Motorola Mobility (Lenovo)
Motorola, headquartered in Illinois, United States, is a global company known for its expertise in manufacturing smartphones, tablets, and smartwatches. With the backing of its parent company, Lenovo, Motorola has substantial financial support, allowing significant investments in research and development. The brand prides itself on its commitment to innovation, which has become a key selling point.
One of Motorola’s recent global launches is the Razr brand, which has received positive reviews for its foldable interface. Although the price point in India is relatively high, ranging from USD 150 to 1400 Rupees, the introduction of the Razr has reinstated Motorola as a major player in the innovative technology space.
Motorola offers a range of smartphones, including:
- Moto G
- Moto One Series
- Moto Razr
- Moto Edge
With a shipment of approximately 35 million units, Motorola holds a market share of around 3%. The company’s focus on delivering cutting-edge products has contributed to its position in the mobile market.
8. Huawei
Huawei, known for its strong commitment to innovation, operates exceptional innovation centers worldwide. In 2016, the company invested a significant 14% of its revenue in research and development, highlighting its dedication to advancing technology. With a presence in over 170 countries, Huawei has established itself as a global player in the mobile market. The company’s plans to develop its own operating system further emphasize its strong position in the industry.
In 2017, Huawei shipped 153 million smartphones, showcasing its considerable market reach. The company’s achievements have also been recognized by its inclusion among the top Fortune 500 companies. Many Fortune 500 companies have selected Huawei as their trusted partner for digital transformation initiatives, underscoring the company’s reputation for reliable business solutions.
Huawei continues to push boundaries with its smartphone offerings. The launch of the Porshe Design HUAWEI Mate RS in March 2018 showcased the brand’s commitment to sophistication and power, featuring cutting-edge technologies such as an in-screen fingerprint sensor, AI processor, and a triple camera system. Additionally, Huawei introduced highly anticipated models like the HUAWEI P20 and HUAWEI P20 Pro, which boast the world’s first Leica triple camera setup. These innovations, coupled with Huawei’s strong focus on research and development, have solidified its position as a leading global mobile phone brand.
Despite facing challenges, including issues with the American administration, Huawei has secured the 8th position in the list of top mobile brands in 2023. It is important to note that sales for Huawei experienced a significant decline of over 70% in 2021. Nevertheless, the company’s commitment to technological advancement and its global presence continue to make it a noteworthy player in the mobile industry.
With an estimated shipment of 30-35 million units, Huawei currently holds a market share of approximately 2%. While the company faces certain hurdles, its dedication to innovation and high-quality products remains evident.
9. Transsion (Tecno)
Transsion brands, particularly Itel, have made a significant impact in the feature phone market. In addition to their feature phones, they have also entered the smartphone market with models like the Itel Vision series and Techno Spark, among others. Itel has emerged as one of the major players in the feature phone segment, challenging established brands such as Samsung. Transsion, which has been a prominent brand in African markets, is now rapidly growing in the Indian mobile phone market as well.
With an estimated shipment of approximately 30 million units, Itel holds a market share of around 2%. This demonstrates the brand’s growing influence and its ability to compete with established players in both the feature phone and smartphone segments. Transsion’s success can be attributed to its focus on delivering quality products and capturing the attention of consumers in diverse markets.
10. Honor
Honor, a renowned mobile phone brand, boasts advanced research and development centers fueled by a dedicated workforce of over 10,000 employees. With a global presence, Honor products are available in more than 100 countries. The brand offers an impressive lineup of flagship smartphones, including the Honor 10X Lite, Honor X30, and the innovative foldable device, Honor Magic V. These mobile handsets come equipped with top-notch features, high RAM, ample storage, and competitive camera capabilities, positioning them strongly in the global smartphone market. Notably, Honor is predominantly owned by the Chinese state.
With an estimated shipment of approximately 20 million units, Honor holds a market share ranging from 1% to 2%. This signifies the brand’s influence and presence in the mobile phone industry. Honor’s commitment to cutting-edge technology and feature-rich devices has garnered recognition worldwide, making it a compelling choice for consumers seeking high-quality smartphones.
